A partnership with Intel and Lady Gaga was announced today.
"As Intel technology continues to inspire people to create, invent and explore, Intel CEO Brian Krzanich announced a multiyear partnership with The Recording Academy® as part of its official "Next Generation of GRAMMY® Moments" to bring technological innovation to the program so people can see, engage and be amazed by the evolution of technology in music. The first artist to collaborate with Intel to create a unique musical experience - will be six-time GRAMMY®-winning global music icon Lady Gaga."
"Six-time GRAMMY®-winning global music icon Lady Gaga announced today her first collaboration with Intel, in association with Intel's announcement of a multiyear partnership between Intel and The Recording Academy® as part of the official "Next Generation of GRAMMY® Moments" program that will launch during Grammy week February 2016. Lady Gaga commented: "Intel has enlisted Haus of Gaga to work together on a project that will showcase technology through creativity at the highest level. The partnership culminates in a ground-breaking collaboration that inspires to remind the world of the seed of innovation." While Lady Gaga will not perform new material as part of the program, she promises to deliver an experience not to be forgotten."
Watch the announcement video:
Source: Business Wire
